Alberto, a multifaceted and energetic personality with an irrepressible passion for cycling and race car driving, began his professional career in marketing and has evolved into an all-round businessman, also serving as chairman of Nolan helmet manufacturers and founder of MAMA Records audio-visual production company.
At Opinion Leader, which he started in 1987, he is responsible for all strategic, economic, finance and personnel functions. Current major Italian clients include Columbia Sportswear, H3G Italia mobile telecommunications, Nickelodeon Nolan, Nolan Group and The Walt Disney Co. Italy.
Alberto participated in competitive cycling from 1969 to 1979 and competitive race car driving from 1981 to 1985. He was the Italian Kart Endurance Champion in 1999.
He holds a degree in economics and business administration from the L. Bocconi University in Milan and a masters degree in marketing.
