ICOM member agency Quarry in Canada has once again been named a top 10 US B2B marketing agency—and recognized for specialist expertise in account-based marketing (ABM)—in the US Agencies Benchmarking Report 2020, published by B2B Marketing.
This year's annual report analyzed and ranked almost 40 B2B agencies to identify the strongest players in the US market. This is the third year in a row that Quarry has made the top 10 list.
"To be recognized three years running speaks to our team's proven strength in B2B demand marketing," said Richard Hill, Managing Director for Growth, Quarry. "Though what we're most proud of is our amazing clients and the incredible trust they place in us everyday to help drive their businesses forward—particularly in these turbulent times."
Quarry's Managing Director for Demand Strategy, Meredith Fuller, was also invited to write a feature for this year's report, where she explained why targeted account-based marketing won't mean the end of broader demand generation tactics.
"Smart marketers won’t choose sides," said Meredith. "Rather, they'll select a blended approach, leveraging ABM and one-to-market demand generation to achieve their pipeline and revenue goals."
This latest honor builds on recent recognitions for Quarry. In April, Demandbase named Quarry as their "Most Collaborative" agency partner of 2020. And in May, Quarry picked up two Elevation Award wins—one for Best Use of Account-Based Marketing for Oracle's "Power to the People People" campaign, and another for Best Lead Generation or Nurturing campaign for Windstream Enterprise's "MyCampaign" sales-enablement program.