The results of the first annual ICOM Best of the Bowl poll of advertising professionals across the U.S. will be available shortly after TV coverage ends Sunday night. Unlike consumer polls, which judge likeability of spots aired on the Super Bowl, the ad pros from ICOM independent agencies will put on their professional hats to render their opinions in several categories reflecting effectiveness and brand-building ability. The results will be e-mailed to you as soon as they are available and will also be posted on the ICOM website. ICOM executives and members are available for interviews.
For additional information or to schedule an interview, contact:
Nancy Giges ([email protected]
Gary Burandt ([email protected]
U.S. ICOM members: Colle+McVoy, Minneapolis; Cramer-Krasselt Co., Chicago/Milwaukee/Orlando/Phoenix/New York; DiBona Bornstein & Random, Boston; Diccicco Battista Communications, Horsham, Pa..; Hart Associates, Maumee, Ohio; Lewis Communications, Mobile/Birmingham/Nashville; Loomis-ISC, Honolulu; McClainFinlon Advertising, Denver; Northlich; Cincinnati; SKM Group, Buffalo; The Morrison Agency, Atlanta; The Phelps Group, Santa Monica; The Symmetry Group, Atlanta; The Viva Partnership, Miami; The Williams Whittle Companies, Alexandria, Va.; Turtledove Clemens, Portland, Ore.; Weyforth-Haas Marketing, Overland Park, Kan.; Zimmerman, Laurent & Richardson, Des Moines.