ICOM, one of the world’s leading global networks of independent agencies providing advertising, marketing communications, media, digital and related services, is extending ICOM’s capabilities in film production with the naming of Medium Rare to represent ICOM in Bangladesh.
Medium Rare, based in Dhaka, joins ICOM with Little Big Films, a sister company that creates, directs and produces high quality films and video content for companies, government institutions, and other organizations.
“We strongly believe it’s important to grow the network by recruiting members who bring something new to the table rather than just becoming dots on maps,” said ICOM Executive Director Emma Keenan. “Little Big Films’ expertise in a fast-developing market will be of interest to our other agency members.”
Under the leadership of Managing Director/Creative Director Abrar Athar, Medium Rare has conceptualized award-winning advertising and films in collaboration with Little Big Films to break social stereotypes and raise awareness, such as “An Ode to Self Love!” for Grameenphone telecom, “KFC's Big 10!” for KFC fast food, and ‘’The Wedding Gift’’ for BRAC international development organization.
In addition to local clients, such as Gemcom Group and ACI food products, Medium Rare has worked with international brands including British American Tobacco, Domino's Pizza, Le Méridien Dhaka, Suzuki Motor Corp., Wateraid and World Food Programme.
“The Medium Rare team is bright, industry savvy and highly responsive,” said ICOM Board Chairman Bob Morrison, also CEO-Morrison, Atlanta, Ga., USA. “That makes for a good match for the rest of our member agencies. With their impressive work for international clients, they ‘get’ what a network like ICOM is all about.”
For its part, Medium Rare wanted to be a part of ICOM “so that we can grow as a team, collaborate, learn from each other, and add real value to various global projects with our expertise,” said Athar. “I hope by joining, we'll be able to work on multiple projects with different challenges in a cross-disciplinary environment and expand Medium Rare's horizon. We believe we can provide exceptional creative and strategic solutions for global brands and craft effective communications for them in local markets.”
ICOM and Medium Rare had been discussing membership when ICOM’s French agency, named .becoming, last year won a large European Union campaign that included a 12-month effort to celebrate the 20th anniversary of the EU-Bangladesh cooperation agreement that lay a foundation for trade relations.
“We needed to work with a trusted local and professional partner across a variety services, and we knew we would be in good hands with Medium Rare,” Keenan said.
ICOM is among the world’s largest and most geographically diverse networks of independent agencies offering advertising, marketing communications, media, digital and related services, with 70-plus member agencies in 60-plus countries. Annual gross income exceeds US$500 million.
Medium Rare describes itself as an all-encompassing creative agency, a hub of creators, artists, crazies, leaders, thinkers, and doers. “We’re both the wandering dreamers and the hard-hitting realists: We generate out-of-the-box ideas and have the ability to see them through.”
MEDIA CONTACTS:
Emma Keenan
ICOM executive director | [email protected] | +33-6-63-48-01-37
Nancy Giges
ICOM media relations director | [email protected] | +1-914-683-5108