ROLLINSVILLE, COLORADO (USA)--ICOM, a leading global network of independent advertising and marketing communications agencies, has appointed Paradigma Communication Agency, Moscow, to represent the network in Russia.
Established in 1996 as a media buying service, Paradigma now is an integrated agency of 26 people that has worked on a wide variety of clients in the business-to-business, consumer, domestic and international spaces. As the agency has grown in size and capabilities with the dynamic Russian market, it has handled a variety of local and international brands. The agency’s portfolio includes creative, below-the-line and media work for BMW, Coke, Davidoff, GM, Hansgrohe, Hugo Boss, Kenwood, Merisel, Nestlé, Oriflame and Samsung. Among the international brands currently handled are Daikin, Haier, Nordea and Bank Veka, and auto dealerships for Audi, Infinity, Nissan and Scoda.
Yuri Nikultsev, managing director, said the agency joined ICOM to “expand our professional experience, give us an edge over our competitors in getting new clients and also enhance our image.”
ICOM Executive Director Gary Burandt said Paradigma shares the values, goals and philosophy of the ICOM membership as well as provides high quality integrated services. “The agency is a valuable addition to ICOM,” he said.
ICOM is the most geographically balanced of international independent advertising and marketing communications networks. ICOM is made up of more than 70 member agencies in 50-plus countries. Founded in 1950 as the National Federation of Advertising Agencies, ICOM offers clients an alternative to the huge and increasingly similar agency groups. Today, the network has billings of US$2.4 billion and gross income exceeding US$390 million.
Contacts:
Nancy Giges
1-914-683-5108
Gary Burandt
1-720-261-4829