ROLLINSVILLE, COLORADO (USA)--ICOM, a leading global network of independent advertising and marketing communications agencies, has appointed Avalon, Helsinki, to represent the network in Finland.
Avalon (www.avalon.fi) joins ICOM’s EMEA region, comprised of members in 28 countries. The agency serves a variety of clients and has especially strong digital marketing capabilities. Among the agency’s key clients are Finnmatkat, a travel agency that is part of TUI, one of the world’s largest tour operators; Tikkurila, market leader in paints in Finland expanding into international markets; Orion Pharma pharmaceuticals and tourism for the Levi ski resort and surrounding area.
“It’s important for ICOM and our roster of international clients to have agency representation in all markets in today’s world,” said ICOM Executive Director Gary Burandt. “Avalon shares the values, goals and philosophy of our membership as well as provides high quality integrated services. The agency is a valuable addition to ICOM.”
Pia Kärkkäinen, Avalon Helsinki unit director, said by joining ICOM the agency is looking to expand its international knowledge and facilitate access to European and global clients.
ICOM is the most geographically balanced of the international independent advertising and marketing communications networks, with more than 70 member agencies in 50-plus countries. Founded in 1950 as the National Federation of Advertising Agencies, ICOM offers clients an alternative to the huge and increasingly similar agency groups. Today, the network has billings of US$2.4 billion and gross income exceeding US$390 million.
Contacts:
Nancy Giges
1-914-683-5108
Gary Burandt
1-720-261-4829