Espace M, one of our Canadian ICOM member, has taken home top honors at AdClub Toronto’s OOH Day 2024, with its "Maple Goes With Everything" campaign for Maple from Canada earning the prestigious Best In-Show award—the highest accolade of the evening. The campaign also secured a win in the Large Format Non-3D category, cementing its place as a standout creative achievement.
"This victory is an incredible recognition of the talent and passion of our teams, who worked tirelessly to make maple syrup shine beyond breakfast and touch the hearts of Canadians," shared Vickie Dugas, Director of Media Strategy and Partner at Espace M. "We are honored to see our efforts crowned with the Best In-Show and extend our warm thanks to our client and partners."
The campaign, created in collaboration with other Canada-based ICOM agencies Rethink, as well as Rodeo FX, Branded Cities, and Les Producteurs et productrices acéricoles du Québec (PPAQ), celebrated maple syrup as a versatile ingredient for any meal. Displayed on large digital boards at Toronto’s Dundas Square, the creative blend of live-action and special effects captured the imagination of passersby, leaving a lasting impression.
David Marino, Director of Promotion and Market Development at PPAQ, echoed the sentiment, stating, "This campaign demonstrates the potential of Quebec’s maple for every moment of the day. This award confirms the impact of this vision and the excellent work of all teams involved."
Congratulations to Espace M and all collaborators for showcasing the boundless creativity of independent agencies. This achievement reflects the synergy, excellence, and passion that drive ICOM member agencies to deliver exceptional results.